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Starting a business is not for the feint hearted! It takes courage, guts, determination and resilience. As a young girl, I'd heard the word 'no' so many times, it didn't come as a surprise in my Sales Calls. I'd learnt that 'no' is a full sentence and that it can also mean 'next opportunity'. 

So, I decided to delve a little bit deeper and analyze why I was comfortable with the word 'no'.

It meant that I was comfortable in my job even though I wanted more but depended on my paycheck.


It meant that I could avoid learning new technology - like creating videos which could have helped me promote my services.  

It meant that I didn't have the responsibility to coach women in case they didn't get the results I promised.

It meant that I didn't have to show up consistently on social media in case I wasn't accepted by family or friends.

It meant that I didn't have to think of my next steps for my business as it was too huge to handle. 

Once I realised how fear had crippled me, I decided to take action and deal with my fears one at a time. 

Happy Couple

About Me

'Be who you are and say what you feel'!

Woman Typing

I knew deep down in my heart that I was meant for more.  I knew that my superpower was to help more women accelerate in their journey so that they could reach their business goals faster.

I could see the potential in them and heard the passion in their voices as they spoke about what their business would look like six months from now.

I knew I could help them see that besides their own fears and self doubt, they were being held back by all the online noise. 

They were listening to advice from Marketing gurus and posted 5 times a day or went live on social media. 

They paid for over priced coaching programs with Coaches who promised $10K months in 30 days. They, however, didn't give them any tools to help them get the results they promised. Instead, they heard the same words the last coach told them about WHAT to do and not HOW to do it. 

Like them, I had become frustrated and stuck in a cycle of overwhelm and self-doubt. They were wasting time, money and energy on different strategies and didn't know which steps to take next or which order to start with. 

I made vision boards, friend requested 30 people a day, pitched them in their DM's and chanted affirmations every morning.  


I knew this because I was one of them. I didn't show up as the best version of myself and my health suffered for it. I had blinding headaches, chronic back pain and snapped at my son.

I worked 12 hour days, sacrificed time with my family, bought low ticket courses and used up my savings. 

The only sound I heard was my tapping on the keyboard late into the night, kissing of my teeth and crickets! 

My turning point

My vision of working 3 hours a day, going for long walks on the beach while the sun set and enjoying fun activities started to fade away. 

In no time, I reached the point of giving up as I hadn't signed on any clients. I told myself that I hadn't come that far to back down so I took a step back. I asked myself several times 'what was the missing piece in my business?'

Then it hit me like a tonne of bricks! I was so focused on 'getting clients' and trying to figure out how to market myself that I had forgotten about my foundations aka my mindset!   Eventually I cracked the code!

My many ideas and thoughts were scattered.  It ranged from post it notes on the wall to 21 opened internet tabs. No wonder, I was off balance and unable to attract my ideal client! I was all over the place and had no systems in place!

Image by Christina @ wocintechchat.com